Here are some projects that I’ve worked on at TripAdvisor in 2013 that I consider big wins for user experience.

• Reduce the number of popups/popunder on the site. (To be totally honest this was a decision made in the name of user experience and based on feedback but only carried out once the company was ready to change the revenue model and move in this direction.)
• 4X the number of reviews being contributed to the site in non-english languages based on global focus group feedback.
• Establish a monthly contest with employees to gather feedback on the site and encourage everyone to become users of the site.
• Conducted multiple global surveys to understand cultural differences in travel across key markets. The results turned into personas and serve as a baseline introduction to TripAdvisor users.
• Conducted 26+ research studies with external users to examine the usability of the site.
• Conducted 15+ global surveys to gather insight into various topics. Conservatively fielded more than 300,000 responses.